When I completed my LL.M. at Temple Law School in Philadelphia in 1994/1995, I did not anticipate how profoundly this experience would shape my professional path. The focus of my studies was a comparative thesis on “Secondary Industrial Activities” in the United States, the United Kingdom and the Federal Republic of Germany – a thesis that later became the basis of my doctoral dissertation in Germany, which I completed and published in 1996. I was able to pursue my LL.M. at Temple thanks to an Ambassadorial Scholarship from Rotary International, which gave me access not only to an excellent academic environment but also to a truly international legal community. A pivotal moment for me was my first encounter with Sports & Entertainment Law at Temple Law School. The professor teaching this course at the time was the lawyer who had negotiated the product placement contracts connected with the movie “Rocky”. For a young German lawyer whose background was primarily in traditional business and labour law, this was an impressive introduction to the intersection of law, …