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Trending Terms

Thoughts on Applying to Register Trademarks for COVID, CORONAVIRUS, and CORONA

by Allison Z. Gifford (LAW ’98)

Over the past months, you have undoubtedly heard of business-minded people rushing to apply to register trademarks, which contains the terms COVID, COVID-19, CORONAVIRUS, and variations of the term CORONA. But should they? The author offers some thoughts on this “viral” trend.

Categories Alumni Authored, COVID-19 Resources, Intellectual Property, Trademarks
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