Blockchain’s Promising Future in Battling Counterfeit Luxury Goods
Luxury brands spend copious amounts of time, money, and resources to protect their brands, trademarks, and intellectual property. But even so, the counterfeit market keeps growing, and annual losses from counterfeit goods reach well into the billions. Leading luxury retailers are now turning to blockchain technologies in an effort to douse the flames. By providing accurate, transparent, and verified data directly to consumers, blockchain might allow luxury brands to radically change the playing field.
