The Legal and Ethical Considerations of Facial Recognition Technology in the Business Sector

To the casual observer facial recognition technology (FRT) can seem like a gimmick, but FRT is a powerful instrument that presents both unique advantages and sobering drawbacks, raising questions that go to the foundation of privacy and freedom of expression. The facial recognition market is expected to reach $11.62B by 2026, and as the technology outpaces the law and catapults society into unexplored terrain, its benefits must be balanced against its impact on privacy, data protection, and other consumer concerns.